Stranger Studio
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Lear

 
 

Like many corporate titans, Lear knows the importance of balancing global reach with a sense of individual commitment to the end-user. (No small challenge when you’re also managing 243 locations in 37 countries and over 150k employees.)

 
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Putting it all together.

When the Fortune 500 company approached Moncur, they needed a modern website and a fresh visual language to enrich Lear’s digital presence. Since Lear’s headquarters was in the same neighborhood as my agency—Southfield, MI—we were invited to tour the facilities for a first-hand understanding of their processes and culture.

By stripping away the fluff and focusing on a raw “from-ground-up” graphic style, we made the overwhelming scope of the brand feel tangible. This paired with bold and modern type, to-the-point headlines, a straightforward (and numerical) navigation, and a few widget-like affectations to put the whole site into motion.

 
 
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ROLE

Designer

TEAM

Moncur

YEAR

2014