Like many corporate titans, Lear knows the importance of balancing global reach with a sense of individual commitment to the end-user. (No small challenge when you’re also managing 243 locations in 37 countries and over 150k employees.)
Putting it all together.
When the Fortune 500 company approached Moncur, they needed a modern website and a fresh visual language to enrich Lear’s digital presence. Since Lear’s headquarters was in the same neighborhood as my agency—Southfield, MI—we were invited to tour the facilities for a first-hand understanding of their processes and culture.
By stripping away the fluff and focusing on a raw “from-ground-up” graphic style, we made the overwhelming scope of the brand feel tangible. This paired with bold and modern type, to-the-point headlines, a straightforward (and numerical) navigation, and a few widget-like affectations to put the whole site into motion.